Guinness International Essay Example | Topics and Well Written Essays - 1000 words

Guinness International - Essay Example Alcohol is a dependence-producing drug that causes detrimental societal and physical effects. According to the World Health Organisation (WHO), it leads to diseases, early mortality, accidents, and violent crimes (Camerra-Rowe, 11-12, 17). No doubt, the technologies in the beer industry are the brewing facilities and the bottling and packaging technology. However, technology is not the critical success factor for brewing fine beer, more important are the brewer's marketing image and the recipe (Alan Moen). Beer brewing contributes to global warming by emitting carbon dioxide. The use and disposal of bottles and packaging also contribute to environmental pollution (Brewers Association of Japan). Hence, beer brewing is a cause of concern for much environmentalists (Camerra-Rowe, 8, 24). The beer industry operates within a tight legal environment. Numerous legislation exist in various nations to curb the advertising and excessive consumption of alcohol (Camerra-Rowe, 5, 14-15). Examples include control on drunk driving, operation hours of pubs, advertising, distribution, and even import controls, such as in Sweden (Camerra-Rowe, 13-15; Diageo, 9). Strong marketing and advertising (Asia Pacific Breweries Limited, 2). ... SWOT ANALYSIS Having analysed the external environment, let us perform an internal analysis of the strengths, weaknesses, opportunities, and threats specific to the company. Strengths Sales volume increases in Asia in recent years (Asia Pacific Breweries Limited, 2). Strong marketing and advertising (Asia Pacific Breweries Limited, 2). Its main forms of advertising are magazine, newspaper, point of sale, poster and billboard advertising, and radio, cinema, and television advertising where appropriate. It also uses consumer promotional programmes in the on trade, such as bars and restaurants (Diageo, 8). Strong in human resources. Guinness International Learning Centre was set up for the purpose of training and development (Diageo, 8; Guinness Storehouse). Besides, the building of a pool of talented human resources is its core strategic imperative (Diageo, 8). Hence, it provides a competitive compensation package (Diageo, 8). Established and strong in the Africa market (Diageo, 7). Its parent company, Diageo is "the world's leading premium drinks business with a collection of international brand" (Diageo, 1). Weaknesses Not the leader in market share in Asia (Asia Pacific Breweries Limited, 15). No emphasis on research and development (Diageo, 9) Opportunities Alcohol consumption in eastern Europe, Asia, Indochina (Vietnam and Cambodia), and America is rising (Asia Pacific Breweries Limited, 1; Camerra-Rowe, 8). Europe, with the highest per capita alcohol consumption in the world (Camerra-Rowe, 12), is a mature market. The market is fragmented due to differences in taste around the world, as well as national barriers to trade that stipulate the allowable ingredients, alcoholic content level, and size of containers of beer (Camerra-Rowe, 5). For example,

Effects of Mass Media Essay Example | Topics and Well Written Essays - 1000 words

Effects of Mass Media - Essay Example Adequate information is important because they prevent people from making errors or poor comparisons when getting information from different sources, and in prevention of poor conclusions. Mass media revolution has swept through the economy and no company that is capable of escaping the effects of information conveyed in new age media. Therefore, mass media can be a tool used by companies to obtain competitive advantage in various forms, which include reduction of time of obtaining, processing and transmitting business information in organizations. During the process of obtaining the information that has been found, there has been a setback, which involves the creation of an environment that allows people who take advantage of unsuspecting victims by giving false information, and if an individual researcher obtains information without careful selection, one may use information that is not relevant. Advantages and disadvantages of social media Social media has facilitated open communication between people of different cultures, creation of new friends, and communication with loved ones in different parts of the world. In promotional campaigns, people from different geographical locations are able to express, share and promote various global products (Sznitman et al, 2011). Social media has enabled people to get connected at a broad level making it easy to know and find information about almost anything from different parts of the world through the use of the media.... Social media has enabled people to get connected at a broad level making it easy to know and find information about almost anything from different parts of the world through the use of the media. Students have had the opportunity of getting technological exposure, which has enabled them to become connected to interaction options from a broad base; besides this, the media has helped students in working together and creating their own meaning on social contexts and academic environment. The use of social media helps in the development of simple skills since social media relies on advanced forms of information and communication systems that require technological literacy. Technological literacy helps in connecting people to the economy as well as making people make vulnerable contributions to the economy. The use of social media is a fun and creative way of doing business because it provides an opportunity for employees to share ideas, share links, ask questions, minimize advertising co sts of the business and improve the reputation of the business. However, there is a high probability for social media to open opportunities for hackers to commit crimes such as virus attacks and fraud making people fall prey to online frauds that eventually end in data theft. The third disadvantage of social media is the damage it can to on one’s reputation especially when using the wrong online branding strategy. Worker productivity is affected using social media at the work place; lost productivity may result using social media in ruining the reputation of a company. Instead of workers concentrating on their duties during the time of work, they may spend a lot of time on

Business law Assignment Example | Topics and Well Written Essays - 2000 words - 2

Business law - Assignment Example In the instance where the hotel may try to disclaim liability through posters that deny responsibility for loss of belongings by guests, they are simply trying to gain extra protection than that allowed under the law. In this case, hotels may lose protection against liability under state law while being held liable for loss by the guest (Sherry & Sherry, 2011: p105). In this case, Gullies Hotel provided a notice that limited its liability for items left in the rooms. However, the liability limit must be posted in a conspicuous place for the guest to read (Sherry & Sherry, 2011: p107). Gullies Hotel posted their liability limitation behind Freda’s door, and it is not clear if this is conspicuous place. UK statutes state that where a hotel provides for safe deposit boxes and notifies guests of the box by posting conspicuous notices notifying the guests of their presence. If the guests do not deposit their cash, jewelry, and other valuables in the boxes, the hotel cannot be held liable for the loss. ... Therefore, Freda cannot claim any liability from the hotel since it was through her negligence that she did not deposit her valuables with their safe deposit box. Q#2 The doctrine of precedent is defined as a policy that the courts that must abide by principles that were established in earlier cases and their decisions (Duxbury, 2008: p76). In The UK and the US, Common Law has adhered, traditionally, to precedents that were set in earlier cases as law sources. The doctrine of precedent distinguishes civil law systems from common law while giving extra weight to scholarly opinions and codes of law to explain them. Under this doctrine, when a court answers a specific question, this question in other cases that are similar must also elicit a similar response. This applies for the same courts or lower courts in the particular jurisdiction (Duxbury, 2008: p76). The doctrine of precedent has not always been applied with similar strictness. In medieval England, courts that dealt with common law looked for guidance from earlier cases, although they could not reject the ones that were considered to be bad law (Duxbury, 2008: p77). The courts also applied incomplete reliance on decisions made earlier since there were no written judgments. Official reports of court hearings started to be made in the United States in the early 1800s while this happened in 1865, in England. Finally, judges and lawyers got direct access to these rulings and were able to interpret their decisions more accurately. In order for the doctrine to be effective, all the jurisdictions need a higher court to declare the precedent-setting case in law. In the US, the Supreme Court acts as a

Advising the client,site and location analysis Assignment

Advising the client,site and location analysis - Assignment Example While the initial construction of factories was solely based on their functionality as a mechanism for the mass production of goods, giving little consideration to the environmental or social ramifications of its existence, the architects of the MAS Intimates facility sought to counteract this trend by creating a structure that would allow every occupant to enjoy the fresh air, natural light, comfortable surroundings, and beautiful outdoor views of intact natural settings within their work environment (Holcim, 2008). Such considerations have allowed MAS Intimates to surpass the traditional model of the factory to create an extraordinary facility that is not a detriment to the environment, but an asset to the ecosystem in which it occupies (Holcim, 2008). From the humble beginnings of a small factory sweatshop in Ratmalana with 26 sewing machines and 60 employees purchased by three brothers in 1986 (Business Superbrands) and revitalized by MAS Holdings in 2006, MAS has grown into a wo rkplace in unison with nature that has significantly diminished its carbon footprint through carbon-neutral power sources and uses 25-40% less energy than companies of the same magnitude (Holcim, 2008; MAS Intimates Thurulie, 2009). ... This plan was initiated as a 340 million (USD), five-year, company-wide environmental and social sustainability program consisting of a hundred points to be achieved by 2012, including establishing green factories that supply goods to Marks & Spencer (MAS Intimates Thurulie, 2009). MAS Intimates Thurulie was the first purpose-built green clothing factory in the world to be designed in compliance with USGBC (U.S. Green Building Council) standards for green buildings and to attempt to qualify for LEED (Leadership in Energy and Environmental Design) certification (Holcim, 2008). MAS Fabric Park cost 2.66 million (USD), which Marks & Spencer partially financed in the amount of 400,000 (USD), paying for the majority of the green design and the largest photovoltaic system in Sri Lanka (MAS Intimates Thurulie, 2009). The concept of sustainable construction seeks to incorporate the concepts of fairness and respectful treatment to everyone throughout the design, construction, use, and recycli ng of buildings and cities (Holcim, 2008) and the ecological design of the factory was conceived as an ethical response to consumers demanding stronger environmental stewardship from the businesses they patronized (MAS Intimates Thurulie, 2009). The new MAS Fabric Park factory has renewed a historic industrial center and reestablished a local economic base while providing sustainable long-term employment for 1,300 neighborhood inhabitants (Holcim, 2008). In the renewal of the Thulhiriya Textile Mills, 75% of the MAS Intimates Thurulie spatial area has been left in its natural state left to nature and managed as a habitat for the native flora and fauna (see Appendices 1-5) (Holcim, 2008). In the landscaping of the new site, approximately 400 trees

The Argument of Plato's Republic Essay Example | Topics and Well Written Essays - 500 words

The Argument of Plato's Republic - Essay Example Would he still choose to tell only the truth to a person in such a state? According to Socrates, therefore, saying the truth and retuning what one has received do not qualify to be justice. In that case, truth telling and giving back is not justice. Polemarchus, inheriting the argument from Cephalous went ahead to give his understanding of justice. According to Polemarchus, justice means giving favor to friends and mistreating enemies. That is, it is what renders good to friends when he is good and harms to enemies when he is bad. Socrates contradicts his description on the basis of what circumstances should the just man can benefit from friends and receive evil from enemies. According to him, Polemarchus refers to justice as a kind of stealing to benefit friends and harm enemies. It is just to wrong the unjust. Differentiating between friends and enemies becomes difficult, therefore. Many people who seem good in many cases are not. Socrates gives an example of one who is skilled to give a blow as the one most cautious to secure a guard from a blow. Polemarchus admits the argument saying he did not know what he meant. He still believes, though, that justice benefits friends and harm enemies. Thrasymachus then came into the conversation. According to him, the just is the advantage of the stronger. He points out various regimes of rule such as tyrants, democracy rules, and aristocracy. According to him, the ruling party sets the goals and laws. Justice, therefore, is the advantage obtained by the ruling party.

Automotive Production Levels Essay Example | Topics and Well Written Essays - 1750 words

Automotive Production Levels - Essay Example It also ensures that firms do not make profits at the expense of consumers. This essay highlights issues relating to mergers, the role of government in market economy, complexities of self-expansion, and other issues facing companies. Government regulation and importance of government involvement in a market economy Government regulation is of major importance in the creation of mergers, as a certain level of regulation is needed to enhance the functions of contemporary markets. Through regulation, the government ensures that merging industries support policy goals. Government regulates mergers to ensure that the parties to the contract have confidence in it and that the stipulated property rights are defined clearly. According to Gaughan, (2010) regulation comprises of rules, which are administered by the government with the aim of influencing business behavior and economic activities. In the light of this, regulation captures a range of government actions such as setting market fra meworks, primary legislation to detailed regulations that are enforced by specialist sectoral regulators. Government regulation of mergers has beneficial effects to the society as it provides protection. Some government regulations for instance, protect the safety and health of workers. Moreover, regulation plays a huge role in consumer protection as industries are approved and licensed. Government involvement in the market economy aims at attainment of important goals such as equity and social efficiency. In equity, the government aims at achieving fair distribution of resources while social equity is achieved by equating marginal benefits and marginal costs of consumption and production. The government also plays an important role in the market economy by formulating policies with the intent of promoting dissemination of information. To achieve this, government provides education, extension, and supports the media for the delivery of important information regarding the markets. Fu rthermore, through distribution, price assembly and labeling requirements, the government ensures that there is some truth in advertising (Gaughan, 2010). Government involvement in the market may be in order to combat externalities. According to Gaughan ( 2010), externalities arise when the activities assumed by some agents in the market affect the technologies or preferences of other agents. There are positive, negative, consumption, and production externalities. The government is also involved in the market for provision of public goods. These are goods, which are consumed concurrently by many individuals and are free to access. In case the government is not involved in the provision of these goods, the market mechanism cannot provide them, as they are not profitable. These goods include infrastructure, environmental amenities and national security. Government involvement in the market economy curtails non-competitive behavior. Non-competitive behavior arises in case of monopoly w hereby the supply of a good is controlled by a single agent and whereby a single agent controls demand. Moreover, the government checks the activities of middlemen to ensure that consumers do not suffer. In addition, the government is also involved in the market economy to ensure that equal distribution of income is attained. The government achieves this through transfer policies such as inheritance and income taxes and social security

Business cards Essay Example for Free

Business cards Essay With business cards, people could keep them in their wallet or pocket, as they are small and light to carry around. Also, people keep them around their house just in case they need to contact a certain business and people do look at business cards to see what the business is promoting and looking to see if they need it. Posters Posters are a great way to catch someones eye as they are, bold, bright and in your face all the time. You cant ignore posters as they are really big and your eyes just get a hold of the image and stares at it and you are attracted to it because of the vibrant colours. If Errol uses posters than he would get a wide audience, as many people would pass the poster whilst they are driving walking etc. With posters they are also a great way of promoting his business as they are outside with a wide audience. Web Page There is such a wide audience on the Internet, so with a web page on the Yellow Pages or Thomson Local site, there is a guarantee that lots of people would be browsing those sites in search of a service. With the web sites they are much easily organised and categorised so it would be very easy to locate something you may need and very fast. They even do it by area and business names as well so the searching is much faster and easier. I have got evidence of different marketing medias of secondary research in the back of the coursework (appendices); there it will show the different types of ways you can advertise. Here I am going to write why I chose these pictures as evidence. Yellow Pages Pictures 1, 2 and 4 are from the Yellow Pages and in these pictures you can see how the person had laid out to advertise their business. Picture 1 the writing stands out as its blue and the background is white, but with picture 2 these people didnt want to spend as much money on advertising so they kept it plain and simple and unfortunately with this advertising it is not going to catch anyones eye so they wont get as much customers as picture 1 and 4 would get. Pictures 1 and 4 stand out much more, even though they are still small, they are so much bigger than picture 2. Thomson Local Pictures 3 and 5 are from the Thomson Local book. Picture 3 is quite representable as there are a variety of colours, but not so much colours so it keeps it subtle and calm looking and it doesnt look overdone. The writing is also quite clear on it even though the ad seems to look quite small. But, picture 5 is huge; this stands out on its page and catches the readers eye to that ad straight away. The orange background helps it as its so bright, you cant take you eyes off it, as its so attractive. Picture 5 also has a lot of information about the business, they have more information than picture 3 but you wouldnt need that much information so that amount of information for both the pictures is just fine. The Leader Picture 6 is from the local Leader newspaper and this ad is quite good as its quite big and bold. There are only two colours but the readers eye is still wedged into looking at the advert. This ad has all the information you would want to know about the garage and the phone number is very bright so you wouldnt need to squint to read it and all the writing is clear and is understandable and easy to read. Web Page Pictures 7 and 9 are both web pages. Picture 7 is from yell. com and picture 9 is from thomsonlocal. com. By doing web pages the customer can easily find what he/she is looking for as the searching is quick and easy, as everything is organised and categorised. It is very easy to find what you are looking for and its very sufficient, so if you lost the book of each of these sites than all you have to do is go to the web site and find what you are looking for there. These web sites have all the details you need to know about the business and it has ways that you can contact the business to. Business Cards Picture 8 is a business card and these are great to use, as they are small and easy to carry and people can keep it in their wallet and you can have all the information you need on them about your business. I chose this business card as the number is very big and takes up nearly the whole card and the name of the company comes next so people have a rough idea about what the business does. This business card is just right as it has just the right amount of information on it like a web site, phone number, companies name and as its double sided, there is more information on the back about the prices they charge. Posters Picture 10 is a poster about a motor garage. I think that the poster is very simple, its also very eye catching but it doesnt have that much information on it. This poster doesnt have as much information on it than it should have, but thats ok in a way, as you wouldnt want to squash everything up in one tiny poster. The colours are daring as they all just stand out and as the picture is animated it looks quite fun in a way as it looks interesting to look at. But there is no phone number or address to locate the business or get in touch with them. Leaflets Picture 11 is a leaflets front cover. As we can see it doesnt give as much information away but thats probably in the inside of the leaflet. The colours are again bright and a clever use of colours like a dark colour and a bright one so each colour makes each other one stand out. The title could also be quite catchy, as people wouldnt want to get ripped off by a garage so they will look at this leaflet so they get a better deal; this title is a way people could save money. For each of the media stated which is appropriate to Errol, I am going to analyse it and say the advantages and disadvantages of it. Local Newspapers Advertising in local newspapers is great as the newspaper is free and everyone has one. So if Errol were to advertise in a local newspaper like The Leader than, loads of people in that catchment area would know about him and the word can spread around quick as everyone reads the newspapers. It costs about i 200 per week to advertise in the local newspapers, but if it was a regualr advertisement than it would get 20% discount off a week. On the other hand, in newspapers, people mainly look at the articles not the adverts so they tend to ignore them and newspapers get recycled and throw away so they wont get looked at again. Newspaper adverts dont get much attention and businesses dont get helped by these adverts, so if you were to have an ad in the paper then it should stand out a lot and the reader should want to look at the ad. Radio Stations If Errol were to get an advert on the radio than its very likely that loads of people would be listening to the advert and its also very likely that people in the area if his business would be listening too. With the radio, there is a wide audience and adverts on the radio are more effective than adverts on the TV as you can change the channel, but with the radio people arent as bothered with the adverts because if they are driving they cant mess about with the radio. If there is an advert on the radio than people like to paint a picture in their head about the advert, consequently making it more successful. The cost of advertising on the radio can be quite expensive and I have the figures of how much it would cost roughly: A simple advertisement for a small station will usually cost i 200-i 300. London stations and Digital Stations can cost up to ten times that. The price includes: script writing, audio production, actors to voice the ads, music (if used) and special effects (if used). All of this has to be licensed for broadcast for 12 months from the first time its played. Aim to spend at least 10% of your budget on the creative for example A i 2,500 campaign on a small station over four weeks will probably run with one piece of creative which might cost you i250. Â  A i 25,000 campaign over a year will likely need a few different advertisements. At this level of investment, a jingle or audio identifier would be useful so listeners start to recognise your ads as soon as they hear them. A i 250,000 campaign over a year might be worth licensing a famous song for i 25,000 so your company really stands out. But listeners may not pay attention to the adverts and if Errol was to get an advert on radio than it will cost him a lot of money and as hes just started the business it could lead him into bankruptcy. Sometimes motor garage ads on the radio arent as effective as people dont pay attention to what the people are saying and they think that its boring. Directories Yellow Pages The Yellow Pages is a great place to promote your business, as the Yellow Pages is widely known, loads of people trust it more and as it comes free to your doorstep, every household has one. The Yellow Pages is also great as it has target areas so no one will be complaining about going too far to get a service as its all very near to them. Plus, its free to advertise in the Yellow Pages book, which displays your business name, address and telephone number under a single classification heading of your choice. However, the disadvantages of the big yellow book is that its heavy to carry and people wouldnt want to be carrying that book around with them trying to find a suitable service and as there are millions of other ads, you are all competing and if your ad doesnt stand out as much as the others or doesnt sound very appealing than you will be losing customers as they will be going onto another business of the same service. So if Errol was to advertise in the Yellow Pages than he should make sure that his ad stands out the most on the page and that it looks appealing and trustworthy and to have the right information, like the information the customer would want to know not something they wouldnt.