E-Business Case Study Example | Topics and Well Written Essays - 4000 words

E- lineage - Case Study ExampleHoffman & Novak (199651) described the internet as a phenomenal market opportunity.This same definition was later echoed by Palmer & Griffith (199845) when they state that, the internet has created a new conversion in marketing by providing much more than just a new medium through which organization communicate to the public. E-marketing has become an important phenomenal for Business to Business, Consumers to Consumers as well as Business to consumers marketing. As the fight of market shares and quest for harvest-home success continue, e-strategy has offered marketers and businesses all the necessary tactics, and methods to give their product a break through, or remain competitive (Frost et al. 2001). This assignment examines and evaluates the bring out chain management functions of an ebusiness. utilise Wal-Mart as a case study, the paper examines the electronic business platform of the placement with attention on the supply chain.Supply chain management (SCM) is a tactical and management dickhead employed by present day business to efficiently integrate suppliers, manufacturers, warehouses, and customers so that a companys production is produced, distributed at the accountability quantities, locations, and the right time (Cheng, Lai & Gunasekaran 2006). This is to minimize system wide costs while live up to service-level requirements (Cheng, Lai & Gunasekaran 2006). ... victimisation Wal-Mart as a case study, the paper examines the electronic business platform of the organisation with attention on the supply chain.1.1Overview of Supply Chain ManagementSupply chain management (SCM) is a tactical and management tool employed by present day business to efficiently integrate suppliers, manufacturers, warehouses, and customers so that a companys merchandise is produced, distributed at the right quantities, locations, and the right time (Cheng, Lai & Gunasekaran 2006). This is to minimize system wide costs while satisfyin g service-level requirements (Cheng, Lai & Gunasekaran 2006). Today, SCM gained momentum and received due attention from practitioners and researchers. It has become present day managerial competitive heavy weapon for improving performance (Ramsay 2000). To minimize wastages and meet up with customers demand. Customers and suppliers are important stakeholders. Stakeholders are those individual or groups who depend on the organisation to fulfill their own goals and on whom, in turn, the organisation depends (Johnson et al 2005179). An organisation SCM set the pace and the platform for this to take place.Wal-mart is the largest grocery seller in the United States with estimated 20% of the retail grocery and consumable business as well as the largest toy seller in the States having 22% share of the market, and the highest private employer with about 1.9million workers and employees. The company had a net income of US$11.3Billion in 2007. Thus, this study was initiated to study the a pplication of supply chain management strategy in Wal-mart in its electronic business platform. Using Porters competitive advantage, Porters value chain framework, and the SWOT analysis, the company was